Welcome to the Online Profile and Portfolio of

Pradikta Dwi

Tony has been working in various industries and roles, from a factory worker, consultant, researcher, trainer, speaker, marketing manager, a freelancer on social media, content writing, videography, and web development, to the Head of Marketing. As a work-learn balanced person, Tony tends to spend his free time either to work or learn new things. As a Growth Hacker, he loves to help small and medium businesses with their marketing, product, and business development.

P.s.: If people say that he'd been trusted & hired by numerous international organizations and multinational companies, from an early-stage startup to a big-stable corporate, despite he’s “just a senior high school graduate”, that is correct.


Growth Marketing Manager

Mitrais - Bali, Indonesia
July 2019 - Present

Key person to enable scalable operations, innovations, and technical leadership in digital marketing for company’s product and services in Indonesia, Australia, New Zealand, Singapore, India, US West Coast, and Japan.


  • Redevelop company website to achieve 2s load time.
  • Joining as a staff, then promoted as a Manager in eight months.
  • Increasing revenue from digital marketing channels by more than 270% with 900+% ROI in the first year.

Freelance Content Marketing

Exaque - Jakarta, Indonesia
February 2019 - February 2020

Handle social media, web articles, digital ads, brief video creation to the vendor, monthly report, and SEO optimization.


Grow the website traffic to 100% from the previous year.

Professional Freelancer

HomeAway - Singapore
July 2016 - January 2019


  • Creating content plan every month.
  • Maintain HomeAway Indonesia social media account.


  • Writing articles for HomeAway Indonesia's blog.
  • Uploading other writer articles to CMS.

Head of Marketing

OY! Indonesia - Jakarta, Indonesia
June 2018 - December 2018
  • Lead marketing team (social media, content writer, creative designer, and digital ads).
  • Setting brand image, voice, and tone across the organization.
  • Identify, develop, and evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
  • Direct the hiring, training, and performance evaluations of marketing staff and oversee their daily activities.

Professional Freelancer

Skyscanner - Singapore
May 2014 - March 2018


  • Creating content plan every month.
  • Maintain Skyscanner Indonesia social media account.
  • Creating Facebook and Yahoo ad content.


  • Discussing content plan every month.
  • Writing articles for Skyscanner Indonesia news site.
  • Uploading other writer articles to CMS.


  • Create newsletter for Indonesia market.

General Marketing Manager

Travelio.com - Jakarta, Indonesia
January 2015 - July 2017

Lead marketing team; setting brand image & voice; PR campaigns; community & influencers; & maintain partnership & affiliate networks.


  • Generate 30% sales revenue.
  • 2016 Employee of the Year.
  • Promoted as manager.

Professional Freelancer

Travellin (Adira Insurance) - Jakarta, Indonesia
July 2014 - January 2015

SOCIAL MEDIA MANAGER (July 2014 - January 2015)

  • Creating content plan every month.
  • Maintain Travellin's social media account.
  • Creating and executing online campaigns.

WEB CONTENT WRITER (July 2014 - October 2014)

  • Discussing content plan every month.
  • Writing articles for Travellin's news site.

Freelance Social Media Officer

RED Communication - Jakarta, Indonesia
July 2013 - January 2015

Responsible for creating weekly content and maintaining social media accounts for some brands.


  • Creating content (weekly); posting content (3x daily).
  • Replying and/or making interaction with customers.
  • Answering questions, handle and if possible, resolve a complaint.

Past Clients:

  • Tigerair Mandala
  • Kopi Kapal Api
  • Uniqlo Indonesia

Co-Founder & Program Manager

Institut Jaminan Sosial Indonesia - Jakarta, Indonesia
January 2011 - December 2013

Responsible for developing programs for the organization and approaching every potential company that would be interested to hire (consulting, researching, training, and socialization).


Collaboration project with UN-Woman, FES Berlin, Ministry of Health, Ministry of Social Welfare, PT Askes, PT Jamsostek, PT Jasa Raharja, insurance company, pension fund, hospitals, and universities/academies.


PT IRC Inoac Indonesia - Tangerang, Indonesia
October 2004 - September 2006

Cutting and finishing automotive rubber products such as radiator hose, oil hose, gasoline hose, etc.

  • Digital Marketing
    Social media, email or newsletter, content marketing, influencer marketing, etc.
  • Data Analytics
    From the collection, reporting, to the analysis. Data is there to help us take decision.
  • WordPress
    From simple site to the complex of directory or e-commerce system, I can build it.
  • People Management
    I can handle from the hiring, assigning tasks, to the development of the team.
  • Strategic Planning
    Planning for the short, medium, and long-term using strategic thinking and analysis.
  • Public Speaking
    Want me to talk to the press, on a big forum or conference, or to the customer or clients? Easy.
  • Lead Generation
    Whether a generic leads, marketing qualified leads, or sales qualified leads, I can collect it.
  • Search Engine Optimization
    I can light the way so we can get a good results from SEO.

Digital ads management • Event management • Public relations • Google Marketing Suite • B2B and B2C Marketing • Videography & drone pilot • Brand management • Marketing automation • Copywriting • Business development • Product development • Growth marketing • Online & offline marketing • Small business to enterprise marketing



  • English: Professional Working.
  • Bahasa Indonesia: Native.


  • Insurance Business School of Trisakti
    Jakarta, Indonesia || 2006 - not finished
  • SMU Pancasila
    Purworejo, Central Java || 2001 - 2004

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Thanks for your interest on my profile. Please fill-in the form below so I can send the PDF version of my resume to your email.

P.s.: If somehow the loading got stuck, please check your email first and do not resubmit the form or clicking above button.