Head of Marketing
Period: June 2018 – December 2018.
- Lead marketing team (social media, content writer, creative designer, and digital ad’s).
- Setting brand image, voice and tone across organisation.
- Identify, develop, and evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
- Direct the hiring, training, and performance evaluations of marketing staff and oversee their daily activities.
Tony is an excellent freelancer! Really glad and honoured to work with him during the course of my tenure managing Skyscanner Indonesia. He is very motivated, creative and detailed with analytics. Tony is trustworthy and always deliver more than 100% and always before the deadlines. Fantastic 360 degree campaign ideation and campaign execution. Talented in running content & email & influencer marketing programs. Tony takes amazing videos & photos too.
Tony is the epitome of unconventional marketing. A highly creative person who continually challenges traditional methods of execution in the marketing industry. His best trait would be his drive and ability to learn with speed through initial guidance and support before taking over projects independently. Throughout the couple of years in our company, he has honed multiple newly developed skills in broadcast, digital and content marketing, making him an all-rounded marketing individual. He takes in new projects holistically and has a strong sense of opinion or ideal towards what constitutes success for a given target. He was a key figure responsible for our initial years' exponential growth in demand generation.
Worked with Tony at least 3 years for for Skyscanner Indonesia market. One of the best guys to work with who knows his stuff really well in Content Marketing, Social Media Marketing, Influencer Marketing and even planning a big campaign.
To handle an airline account, we need a tough person. He's not only have to knowledgeable and social media savvy, but he also needs to be reliable and most importantly: responsible. Tony answered every comments, questions, and even complaints patiently and in a very friendly-way, making the fans and followers be friends with and fell in love with the account --and the man behind it, which is Tony. He got the love, respect, and sympathy from the fans and followers, proving he's the best man for the job.